Client Budget: £500 p/m
Introduction to the project:
We were engaged by a local interior business in Ilkley to improve their social media presence through the means of organic and paid social media management.
The client is an SME in the home improvement space, an industry our home improvement marketing agency is well versed at servicing.
Their ultimate goals were to improve their consistency of posting and the messaging, and ultimately to gain the leads they wanted, in the locality of their service area.
As a small business resources are limited, as are time and knowledge, meaning that our client needed to find an economical solution for raising awareness of their brand and offering, with the view to pushing on and generating leads and sales in the future via social media.
Budget: < £500 per month
Our process:
After an introductory meeting, whereby our team met the clients team, we took away their requirements, including goals, budgets and timelines.
The next step was for our social media & content team to share our ‘social media onboarding document’, which helps us to gather the information required to start the process, including brand guidelines, access to social media accounts, and any assets available for use on socials.
Once complete, we got to work with a content strategy, and shared some templates to give the client an idea of visuals and tone of voice amongst other things.
From a communication perspective, we used Whatsapp for sharing of ideas, and emails for approval of content.
Unfortunately it became clear at the outset that the client socials had been hacked in the past, and whilst they had access to their page for posting organic content, they had lost the ability to access their business portfolio and therefore Ads Manager – limiting their flexibility around paid advertising in the future. At this stage, we collectively took the decision to start again, losing years of history, engagement and following. Effectively a blank canvas!
The Outcome:
So, we notified our clients existing audience that they’d been hacked, and asked them to follow our newly created business page in order to retain some of their existing engaged and local following.
We would keep those followers engaged with new, consistent, on brand and useful content, and share the content in local groups to get more relevant impressions, and more engagement.
It was clear though that if they wanted to get back to their original numbers on the following and quick, there would have to be an element of paid efforts.
Luckily our client was able to benefit from our competitive pricing structure; both social media management and paid social ads for just £500 + VAT per month. You can see that offer here.
So with that in mind, we utilised some great imagery and video content which the client had in their bank of assets, created a hook, and very quickly pushed them back towards their original follower count, attracting local and engaged follows and likes at a cost of under £150 spent direct with Facebook.
Whilst followers and likes are a vanity metric, it’s an important measure of both success and legitimacy for new audiences. It’s also important that the followers acquired carry some weight in terms of relevance – are they local, and does having their eyes on the content assist with achieving our clients ultimate goals of brand awareness and leads/sales.
So far so good with this client – a solid foundation to push on ahead with paid efforts for lead generation and sales!
We are Search Buddy Agency and we specialise in digital marketing for local SME’s and those in the home improvement and construction space across the UK.
As a Digital Marketing Agency near Ilkley we work with a number of clients from the nearby area, including Ilkley.
Are you looking for results like this? Further information on our social media management service can be found here.
To enquire about our services, you can reach us on 0113 467 5392 or contact@search-buddy.com
