PPC Services
We are a Leeds based PPC Agency focussed on helping our clients to grow profitably and sustainably.
PPC (pay-per-click) comes in the form of search engine marketing and social media marketing.
Trusted by start-ups, SME’s and international businesses, read on to see how we can help you to elevate your brand online and reach your goals.
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What is PPC?
PPC stands for pay-per-click and comes in the form of paid search marketing and social media advertising.
PPC advertising allows you to promote your business and services on search engines, social media platforms and other websites, and is a marketing strategy used with the aim of getting the right target audience to your website, at the right time.
Depending on your objectives, conversions may be the end goal of paid advertising. Conversions may come in the form of e-commerce purchases, lead submission forms, newsletter sign ups, or making a phone call.
Unlike SEO, which can be a longer process, results from our PPC Services are instant. You can expect highly relevant website visitors, with high intent shortly after your campaign is live.
Paid Social Media Advertising
Paid social media advertising involves putting advertisements in front of your desired target audience on your social platforms such as Facebook, LinkedIn, Instagram and Twitter.
The platform you use will very much depend on the type of ad you want to run, and the target audience of the advertisement.
With social media advertising, you can pay per click, or by impression, which will likely be driven by the objectives of your campaign, whether it be brand awareness, website visits, or conversions.
Paid Search Marketing
Search engine marketing, and more specifically pay-per-click, costs you only when a user clicks on your advertisement. The cost of each click varies depending on the industry in which you operate, current trends, the level of competition for paid advertising and the quality of your ads. The more relevant they are, and the more positive the user’s reaction with the ad, the cheaper the cost per click.
Your advertisements appear only for search queries that either exclusively or partly contain your specified keywords, depending on the match types you use for your advertisements.
This means that in theory you only pay for highly specific and relevant visitors to your website with PPC, which makes it an incredibly powerful tool for inbound marketing.
Your appearance in the top 3 results in search engines for these search queries is dependent on competition in the market, your maximum bid, and the quality of your ads or experience.
Advertising can be targeted by location, device (computer, tablet or mobile), day and time, and demographics, such as age range and gender.
There are various types of search campaign available, including Text, Video, Shopping and Display advertising.
We offer paid search marketing campaigns on Google and Microsoft Bing.
Trusted by start ups, SME’s and international businesses. Request a proposal to see how we can help you to elevate your brand online and reach your goals.
PPC Services
These are the services our PPC Agency offers
Google Ads (Adwords)
Search
Google Search Ads usually come in text form.
Your ads appear in the search results page when users search your keywords, and your bid wins at auction. This is dictated by your competition, the strength of your bid and the quality of the ad experience.
We also offer Microsoft Bing Advertising support.
Shopping
Shopping ads appear in the users product feed at the top of Google, or alongside the text search results and are regularly used by e-commerce sites.
Images and prices are readily available in the ads, making it easier for the user to make an informed decision before clicking on the advert and using up your budget.
Display
Display advertising is regularly used for re-targeting campaigns.
These adverts are visual, in the form of images or videos and appear on Google's partner sites for those that have already been on your site and perhaps not taken the action you wanted them to.
Social Media Advertising
Facebook Advertising
Advertising through Facebook can be a really popular route for B2C and B2B.
By targeting your ideal demographic, you can ensure your ad appears in the users Facebook feed, in the form of text, imagery and video.
Unlike with Google Ads, these adverts can cost on a click or impression basis, depending on the objective of your campaign.
LinkedIn Advertising
Linkedin Advertising is great for business to business advertising, and allows you to target highly specific audiences, including by business sector and job title.
This approach has become increasingly popular in light of the pandemic and the lack of available interaction through usual methods, such as phone calls and face to face visits.
Other Social Advertising
Including Twitter and Instagram.
Why Search Buddy?
We are focused on developing long term partnerships with a small number of clients, rather than onboarding new clients, then chasing the next.
We truly believe that for our PPC Agency to be successful, we need our customers to be successful.
We achieve that by delivering collaborative and focused PPC campaigns, consistently
For over 10 years we have been on the receiving end of services from PPC Agencies and as such we understand the importance of learning about our client’s business and their service offering, so that we can maintain a long term and sustainable partnership.
If we don’t think we can help, we won’t waste your time or money.
We are part of an organisation that offers other marketing services beyond digital. Being part of a multi-functional parent allows competitive, flexible pricing
Our operational and management team have a background and expertise which ties in with understanding cost vs benefit and the level of financial return required to justify investment in PPC services and other digital services.
In our experience, PPC services are overcomplicated by unnecessary technical and complex terms. We will make sure you understand our process and findings every step of the way.
The PPC Process - Paid Search Advertising
Introduction
We meet. Remotely, or face-to-face.
At Search Buddy, we understand as an PPC Agency how crucial it is to work collaboratively with our customers when delivering our PPC Services.
We discuss your objectives and set about learning about and understanding your organisation and its future goals as well as the goals of the campaign.
You can expect to discuss topics such as:
- Your core product or service offering. What are you advertising using Google Ads and what is the goal of the campaign?
- The relevant keywords for your offering
- Target market and target location
- Demographics of your ideal customer
- Information on your selling prices and gross margin so we can assess the financial viability of the campaign
- Your budget
- Target sales revenue and other financial KPI’s for the campaign
- Device. Are you targeting users on mobile, desktop or both?
- Your ad copy. We will ensure it is relevant to the searches and the customer journey
Keyword Research
We can use the information gathered at stage 1 to assess search volumes, competition and cost by keyword.
The information provided by the likes of Google Keyword Planner and SEMrush is not always accurate, so this process should be driven by gut feel and your understanding and experience in your industry.
Account and campaign setup
We go to work and set up your campaigns, deciding on the type of adverts you wish to use, be it shopping, text or display. Our other PPC Services include the option of paid social media advertising through Facebook, LinkedIn, Instagram or Twitter.
Using the information gathered, we set up specific ad groups to ensure the ad copy and the adverts that the users receive are highly specific and relevant.
As a PPC Agency we will also ensure that the spend is kept in-line with budgets, so that we are best placed to help to meet your financial objectives, by setting maximum spend per campaign and maximum cost per clicks based upon the commercial competition of each keyword.
Data Analytics & Conversion tracking
We will set up your Google Analytics, or ensure the current set up is correct. This will allow us to monitor and report on the effectiveness of your campaign against the goals that were set at the beginning of the process.
Monitoring
We regularly review performance. It is crucial to have an up to date understanding of the financial position against your KPI’s.
We will not just leave your campaign to run without regular feedback on the performance.
Reporting
As part of our PPC Services we include regular reporting to suit your requirements.
When we report on your campaigns, we do not provide meaningless generic feedback. We make sure the reporting adds value and the key metrics reported have relevance to your targets and your progress against targets.
We provide honest reporting, pick out the improvements we can make as well as the things that have worked well. We also avoid using complex terminology. It is important that you have a good understanding of what we are trying to achieve and how we are going about it.
We look at the data. Using Google Analytics and picking up on important factors, such as time on page, page views, and bounce rate, to assess the effectiveness of the campaign and how your ideal users are interacting with the landing page once they get there.
Trusted by start ups, SME’s and international businesses. Request a proposal to see how we can help you to elevate your brand online and reach your goals.
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Frequently Asked Questions
PPC stands for pay-per-click and relates to paid search marketing and paid social media advertising.
PPC advertising allows you to promote your business and services on search engines, social media platforms and other websites, and is a marketing strategy used with the aim of getting the right target audience to your website, at the right time. chance of appearing high up in Search Engines such as Google.
- The affects of PPC are instantaneous, with live campaigns delivering relevant traffic with intent to your website shortly after your campaign becomes live.
This depends on the objectives of your campaign, but a well-orchestrated PPC campaign can deliver traffic to your website shortly after your campaign becomes live.
Absolutely not. We do not believe that any of our clients should have to be tied into working with Search Buddy, and we let our results speak for themselves.
There are benefits to us as a provider for having customers in contracts and do offer this option when it suits both parties. In this case, our PPC services are offered at a discount, depending on the length of the agreement.
This depends on your objectives.
We provide regular reporting against your targets, which will be agreed the beginning of your campaign. This might be measured by sales, tracked through analytics. It may be measured by visits to the websites, or submission of contact forms.
There is not a ‘one size fits all’ approach and it very much depends on a number of factors, including your industry, your competition, and the stage of your life cycle.
Not directly. It is advised that PPC and SEO are used together as part of your marketing strategy to deliver your marketing objectives, but the presence of PPC does not directly affect your ability to rank organically.
Read more about our SEO Agency here
