Marketing for beginners
Are you new to marketing or perhaps your efforts haven’t been working and you’re looking for some easy tips to get started? Luckily, here at Search Buddy, we’re all for helping start-ups gain that extra head start! Read on to find out some great digital marketing for beginners …
Social media
When setting up, budgets can often be tight, and creating a buzz organically can be a great way of marketing your brand for less! The first method you can use is social media. For small start-ups, socials can be a great way of seeing what’s out there and interacting with potential customers quickly. There are multiple platforms businesses can use, each benefiting different industries in different ways. These can include Facebook, Instagram, LinkedIn and even TikTok! To find out which would be most applicable to your business, check out our blog here.
Some of the benefits of social media include:
- Gain a wide reach
- Easy to use
- Choose a platform that suits you and your audience uses
Content marketing
Another way of connecting well with your audience can also be content marketing. Similar to social media, this provides a platform to reach your audience on a deeper level. This includes creating and sharing valuable content that’s relevant to your demographic. Blogs and articles in particular work well and build up your search engine optimising too!
Benefits of content marketing include:
- Builds up a brand following, creating loyalty
- Track progress easily
- Improves your website’s organic rankings
Email marketing
Additionally, you may have a list of potential customers but are unsure what to do with the information. Data can be valuable if you actually use it! Email marketing is a great way of reaching out to these people efficiently. Its goal is to build up your awareness and give these contacts useful information. This could be offers, recent updates, blog posts, or industry trends. Providing the right type of content is essential as it forms your subscriber’s opinion of your company.
The benefits of email marketing are:
- The ability to scale if needed
- Become a source of information, in turn gaining a good reputation
- Proven to be effective
Contact us for marketing for beginners
Hopefully, you now have the knowledge to progress your marketing efforts and have an idea which route to take.
On the other hand, if you are looking to start digital marketing within your business and think you would benefit from our expertise do not hesitate to get in touch today on 0113 467 5392, or request a proposal at https://search-buddy.com/contact-us/ .
