25 years have passed since the debut of SixDegrees.com, the first well-known online social media platform. Social media is constantly evolving, with platforms changing more quickly than ever before. Every platform has a different user base and fulfills a different role in the social media space, this article will break down some of the key platforms and who uses them.
1. Instagram
Who uses Instagram?
Instagram has always been a hub for influencers, artists, brands, and everyone in between. It has now surpassed other social networking sites in popularity, especially among teenagers and young adults. While usage of the app remains consistent across genders, it eventually declines with age. Instagram must be included in your brand plan if your target market is under 40.
What kind of content should you post on Instagram?
Consistency is key on Instagram – beautiful photography, astute trend usage, and low production, ‘authentic’ videos that speak directly to your audience can all attract new followers. To keep people there and keep the algorithm pleased, use a consistent theme and post regular material – being careful not to overdo it.
Why should your business use Instagram?
If your target demographic is under 40 and your brand is heavily image focused, you should give Instagram top priority in your content marketing strategy.
2. Facebook
Who uses Facebook?
Around 70% of British adults routinely use Facebook, with 51% visiting the site several times a day. All genders of Facebook users are equally represented, and the majority become more active as they become older, especially over aged 40.
What kind of content should you post on Facebook?
The main focus of Facebook is conversation starters. The most interesting content may also be the most divisive, making it more likely to gain traction online. To draw viewers, concentrate on creating punchy video content with provocative headings. For Facebook groups, interactive material and group interactions are key; think about using live broadcasts and polls to pique interest in your brand.
Why should you use Facebook?
Incorporate Facebook into your brand marketing strategy if your goal is to reach an adult audience and create an online community around your brand or topics related to your business.
3. Twitter
Who uses Twitter?
63% of Twitter users are between the ages of 35 and 65, with men making up around two-thirds of that group.
What kind of content should you post on Twitter?
Twitter has grown in popularity as a channel for covering breaking news, consuming bite-sized material, and interacting in real time with your audience. All types of content work on twitter, from purely text based updates to photos and video. If you’re particularly adept at keeping up with trending subjects, a well-timed or particularly funny tweet can work wonders.
Why should you use Twitter?
If your customer base typically slants toward men aged 30 to 60, twitter is a fantastic platform to be active on. Experiment with a range of content types, like educational videos, opinion polls, and discussion threads.
4. LinkedIn
Who uses LinkedIn?
Almost 60% of LinkedIn users are adults between the ages of 25 and 34, with 57% of users being men and 43% women. Expect high rates of engagement between brands and with their customers since the platform is the best at generating B2B leads.
What kind of content should you post on LinkedIn?
LinkedIn posts with graphics receive twice as much interaction as text only posts. Every post you write is effectively a billboard for your company, so make sure it’s clear, consistent, and catered to your audience’s demands.
Why should you use LinkedIn?
If you’re looking for community with other business owners and a network base to reach potential clients who are eager for new prospects, LinkedIn should play a significant role in your brand marketing plan.
Next steps
If you are unsure of the next steps for your company’s social media presence, get in contact with Search Buddy today. We would be more than happy to discuss a social media strategy and support you with your content creation. Complete our contact form or give us an email or phone call.
Email: contact@search-buddy.com
Phone: 0113 467 5392
