Why is it important to have an online presence for a home improvement business?
Often social media for a home improvement business can be overlooked as a priority and seen as a hindrance instead of a help, due to the time it takes to keep social media up to date. However, having experience as a home improvement marketing agency, we disagree. Having this platform can hold many benefits, especially within a highly saturated industry, it can be a way of standing out.
This is a low-cost way of reaching a wider audience and engaging with your customers. For home improvements particularly, it can increase communication between clients and traders, build up a good relationship, and boost your reputation. These are all contributors to higher, more regular sales.
There is an opportunity to benefit from social media. However, this is dependent on the execution and understanding of the platform. Luckily, we have compiled some steps to help you optimise your account and start building your brand…
Good first impression
Firstly, when setting up your account, it is important to get the fundamentals right. You should focus on three areas that impact your user’s initial impressions:
- Profile picture
- Biography
- Username
These should all be consistent, recognisable, and upkeeping with your brand.
Identify goals
Moreover, in social media for a home improvement business it is important to understand what you are working towards. This should be specific to your role and easily measured. For example, a plumber may want to achieve 5 more jobs a month than normal. This allows you to check if your strategy is working by comparing your target and results. You may want to develop your goals in the future depending on changes to circumstances, e.g. you surpass the previous months or you want to focus on a new aim.
Know your target audience
In conjunction, whilst identifying your aims it is useful to think about the customer base you are trying to reach. This could include their age, gender, income or location. Establishing a demographic can allow you to tailor your posts and only attract potential clients. You are able to appear more identifiable to their lifestyles by curating content aimed towards their interests.
Social media content for your home improvement business
Carrying on from this, the content you produce is vital to the success of your page. Deciding the route to take can be tricky but just remember it needs to be informative, entertaining, or educational. The user is looking to gain something from your social media account. Obviously, owning a home improvement business, you are most likely to want to inform about your services. Therefore, you will probably focus the majority of your content on educating and upselling your unique selling points.
Additionally, when planning content, it’s important to use original sources where possible. They could be your photos or even customer testimonials to come across as more personal. Customers are more likely to place trust in profiles that appear authentic, thus increasing the chances of converting a job.
Continuing, user-generated content is a great way to promote your service from outside sources. These opinions aren’t influenced or biased, so would hold more authority over a consumer. Why not get your clients to send you images of your finished work or a short video with their positive reviews?
Finally, if you want to be more precise about who you’re targeting and gain rewards quickly, you may want to go down the paid social media advertising route. This is the process of displaying your service through a third-party advertiser. You can either use your own content, like in pay-per-click ads, or through others with influencers. This is a good option if you are wanting to track data, reach a wider but more specific audience, and enhance engagement.
If you are a home improvement business and unsure which social platform is right for you, take a look at our other blog. On the other hand, if you are looking to start digital marketing within your home improvements business and think you would benefit from our expertise do not hesitate to get in touch today on 0113 467 5392, or request a proposal at https://search-buddy.com/contact-us/
