There’s no denying it, email marketing continues to be one the most powerful tools to take your business to the next level. Email marketing helps you to not only build a relationship with your customers, but gives you a proven way to nurture leads and convert them into long lasting customers. With that list, you can share your story, promote your business, and showcase your products, all whilst turning subscribers into paying customers. We’ve listed some top actions that we think you should consider if you’re serious about building a super effective email marketing list in 2023.
Have an effective CTA (Call to Action)
Your content’s CTA persuades viewers to take an action. You should aim to create a compelling CTA that motivates them to provide a reliable email address that they frequently use. With that, you can promote your goods and services to them with messages that are specifically tailored to them. The visitor finds it challenging to try to engage with you if your CTA is poor or nonexistent, this leads to a missed chance to interact.
Personalise what you can
Where possible, you should always opt for personalised messages over generic appeals. When properly positioned on your website, carefully designed “pop up” advertising can have a high conversion and engagement rate when combined with a well-written CTA. A subtle, if marginally effective, method of generating fresh email leads is to include an “opt-in” form in your navigation or footer. Another excellent option is to give users who share their email access to unique content or coupons.
Use multiple social media platforms
The creation of a data rich email list will enable you to increase opportunities by giving you the ability to choose the social media platform that most closely match your demography. Having multiple social media accounts will help you figure out which ones offer the best fit for the audience you’re trying to reach, this process will likely include some trial and error.
Every month, more than a billion people use Instagram. Instagram, which is renowned for its high engagement rate and history of influencer marketing, there is also a higher propensity for users to interact with company profiles and apps. In your Instagram bio, you can include links to your website or mention your newsletter. Make good use of Instagram Stories as well, as they can provide additional visibility outside of feed posts.
Over the past two years, TikTok usage has skyrocketed, with Gen Z and Millennial users growing at a particularly rapid rate. TikTok, with its well-developed and highly detailed algorithm, merits serious consideration. Make use of TikTok’s lead generation tools and livestreaming features, and design interactive opportunities for them.
Facebook ads are tried-and-true methods to increase the size of your email list for your business. Advertising on Facebook allows you to target a very particular demographic and convert leads into devoted, lifelong clients. E-commerce businesses frequently utilise Facebook advertisements as a cost-effective strategy to create email lists that closely match the target market they want to reach.
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