In our previous blog, we discussed tools that can help you come up with content ideas when you’re struggling for inspiration. But what online tools can you use that are going to help you create these pieces of content marketing now you have your topic ideas? Read on to discover our content marketing guide…
You may own a small business and can’t quite afford to have an external agency create exciting content for you. Below, we’ve listed some favourite tools marketers like to use to create engaging content for their clients.
When creating content there are so many aspects you need to consider. Blogs, social media posts (paid and organic), long-word articles, presentations, infographics, brochures the list is very long. The tools below are online tools that will help you amaze and engage with your audience, building the relationship you have with them and building trust between you and your brand.
So, what are these tools?
Now Canva is the biggie that thousands of marketers use for just about every visual type of content you can think of. From social media posts to infographics and presentations, there isn’t anything you can’t create on Canva. It’s always good to create pieces of content professionally using a trained Graphic Designer, but for those business owners with limited design experience, Canva makes designing branded social media posts and other pieces of content easy with their enormous range of templates.
Headline Studio from CoSchedule
Not sure how to make your headline something that your audience will want to click on? That’s where Headline Studio comes in. It’s online software that effectively scores your headline on how well it will perform from both an SEO perspective and by how powerful it is in terms of the language you’ve used. It suggests to you other words you can use to up your score too, so it allows you to improve your headline to make it as effective as possible and to rank as high as possible in search engines.
Grammarly is your online writing assistant that will catapult your blogs or articles from bland to brilliant! It makes suggestions on not only how to correct your grammar, but also how to make your writing more engaging, to improve the clarity of your writing. It’ll also point out any plagiarism in our writing which of course, you don’t want! We would suggest upgrading to the paid plan here though to make use of all the features and to really get your written content spot on.
Mailchimp is our go-to email marketing software. The main reason for this is that Mailchimp offers an attractive free plan that allows small businesses to start their email marketing strategy even early on in their business journey. Email marketing is the most effective way of reaching highly targeted customers because these customers have signed up to receive your email marketing content. If you want to reach an audience that are highly interested in your products or services, you can bet these customers are!
Looking to add a little movement and excitement to your social media pages and content marketing. GIFs are the perfect way to add a bit of humour and engagement to your content marketing. Giphy allows you to create GIFs that will appeal to your audience.
Stock photos come in handy from time to time and Unsplash is the largest free platform of online photos for you to use and download to use as part of your content. There’s a huge range of fabulous photos that are all uploaded by photographers.
Visme – Online Graph Maker
If you’re looking for a super easy way to create charts (particularly if you’re a marketeer that wants your reports to look wonderful) Visme provides a simple solution. But it not only allows you to create winning reports but also, presentations, infographics, and loads more. It also has an extremely informative ‘learn’ section on its website, full of loads of marketing inspiration to propel your content forward.
What content marketing tools do you already use? We’d love to know if we’ve missed any so get in touch! We hope that this blog has given you some extra resources you can now use to create amazing content marketing to help your business grow online.
Check out more about our content marketing services and how we can help you create engaging content to help your business grow online.