The best way to improve your organic rankings is to provide useful and relevant content for your target audience.
Check out our blog on all types of content marketing you can use for your small business here.
Search engines such as Google and Bing make sure to provide the best results for a user’s search intent to optimise user’s experience when searching online. Adhering to search engine ranking factors will mean that you’re likely to have a higher domain authority score and this will make you a more trustworthy content source.
There are of course ways to give yourself a better chance of ranking and that is to find long tail keywords with high search volume and low competition. To come up with new content ideas you need to enter the subject related to which you need to generate content on. And the tool will come up with different content titles and angles from which you can start writing.
Content Generation Tools
Tools that are brilliant in helping you to generate content ideas that will improve your organic rankings include:
SEMrush
SEMrush is an all-in-one SEO tool suite that will allow you to monitor your own and competitors’ traffic, keywords, backlinks, domain authority, and paid traffic. SEMrush’s Topic Research Tool allows you to search for topic ideas and will generate thousands of ideas for high-performing content. The topic research tool generates headlines and topics to write about and allows you to prioritise them in traffic volume, difficulty, or topic efficiency order.
Answer the public
Answer The Public is a free online social listening tool. It listens to the data inputted into Google and allows you to search for the most popular phrases and questions. When inputting your chosen keyword into Answer The Public it will use reverse engineering to provide you with the most popular phrases and questions asked around the keyword. This is a great tool for generating headlines or searching for questions to answer within your content.
Buzzsumo
Buzzsumo is a cloud-based content marketing app that has the largest index of social engagement data. This data allows you to find trending topics relevant to your topic or niche. The question generator tool lets you include up to five keywords related to your niche or the product and service you sell. And the tool will give you five topics to write on. If you are not satisfied with the result, there’s no limit to the number of times you can click the try again button to get new results.
HubSpot
HubSpot is a customer relationship management platform that helps you to convert leads and close customers. HubSpot’s Marketing Hub includes a Blog Topic Generator that can generate a year’s worth of blog topic ideas within a matter of seconds. Entering up to five nouns will brainstorm blog topic ideas for each noun and the tool will also give you helpful SEO tips for your blog.
If you need help with your content marketing strategy or would like a friendly, free chat about taking your content marketing to the next level, give us a ring or drop us an email at contact@search-buddy.com. Or check out all the services we offer.
