When it comes to Google PPC Ads, people can often find themselves confused and overwhelmed due to the different elements involved. Continue reading as we navigate through the benefits of Google PPC Ads and uncover some interesting insights.
Important Things to Be Aware of When Using Google PPC Ads:
1. It’s important to choose the most relevant ad campaign type to maximise the success of your campaign. When it comes to the different ad types which are available, you can choose from the following core options:
2. Before setting up your campaign, carry out keyword research as this plays a vital part in ensuring your budget is utilised effectivity. You must consider the different types of keywords and determine which will best reach your desired audience. When it comes to keyword types, you have three different options, these include:
- Exact Match
- Phrase Match
- Broad Match
3. Once you have decided which keywords to focus on, you also need to start thinking about different bidding methods. At this stage you have two different methods to choose from: automated OR manual bidding. Manual bidding is a more hands on approach and gives you the freedom to amend bids depending on performance etc. Whereas automated bidding allows Google to adjust your bidding accordingly, which includes outbidding competitors when required.
4. Once your campaign is live, it’s important to continuously track performance, particularly if you opted for manual bidding. This is because you’ll need to amend bids to maximise performance and generate as much visibility as possible. You can also use this opportunity to identify ads appearing below the first page and increase bids to improve this.
Interesting Statistics…
We’ve rounded up some interesting statistics to demonstrate how significant Google Ads are and how they are continuously growing. Check them out below…
The Benefits Google PPC Ads Can Bring To Your Business:
Google PPC Ads enable you to promote your products or services to your target audience in the digital/online space. Choose from a range of different targeting methods to ensure you reach the right people at the right time.
As Google Ads work on a Pay Per Click (PPC) basis, you will only pay when your ad is clicked. Different bidding strategies are available, and you’ll be able to select your preferred method based on your objectives and allocated budget. If you opt for the manual bidding approach, bids can fluctuate sporadically so it’s important to check-in regularly.
Google Ads put your business in front of a relevant audience who have some level of purchase intent. Google ads help you appear above competitors, where typically you might not even appear on the first page of organic search results.
A huge benefit of Google Ads is that you can also carry out retargeting campaigns to attract users who have previously visited your website. This helps reinforce your brand/product and encourages people to reengage with and reconsider your offering. This means that you can capture people throughout their journey and stay at the forefront of their mind.
Next Steps…
If you’re interested in Google Ads and would like to discuss this in more detail, please contact us today. Our friendly team can share the different options available and determine which is the most suitable solution for your business.
