Looking to increase your social following?
Have you tried dabbling in the world of social media but found you had no luck with anyone seeing your content? It can often feel like you’re talking to a wall, and all your efforts go unnoticed. Don’t worry, we’re here to help! Follow some simple tips and tricks depending on your target platform to help increase your social following and get people engaging with your content finally.
Firstly, let’s start with Instagram, a great platform and catered towards both B2B and B2C businesses to advertise. The variety of groups on Instagram means it’s the perfect place to target all sectors of your demographic in one place, but how?
- Engaging with relevant people
Find relevant or similar pages from your industry and engage with their content. This could include following, liking, commenting, or sending a DM to these accounts, creating a relationship with your brand, and building awareness in the space.
- Use collaborating
Instagram has a feature to invite other accounts to collaborate on your post. This then opens your reach to include all those following the collaborator’s account too! It can be a great way of quickly increasing eyes on your work, but the chosen collaborator must be relevant.
- Regular stories
Stories can help promote recent posts, nudging your following to interact. It is also a great space for daily updates and interacting more personally with features such as polls.
- Focus on shareable, useful content
If you’re looking for your audience to share your posts, they need to be interested in the content and want to engage. This can be done through tips, trends, quotes, updates, or humour.
Next up is Facebook, a platform that can be utilised by both B2C and B2B businesses. As a long-standing platform, it has one of the highest numbers of users, meaning even more opportunities to grow your following. Here’s how:
- Utilise groups
Facebook groups are great for targeting local people and helping you become part of the community.
- Running competitions
Giveaways can encourage people to engage more with your content for a reward. Making a rule to share your post helps expand the reach further.
- Use hashtags
Use words or phrases your audience will resonate with so your target demographic can discover your brand more easily.
- Invite others to your page
Facebook offers the option to invite others from your personal account to like your business page. This way of reaching out is far more authentic and increases the chances of them responding.
– Paid ads
Another option for Facebook is using paid ads to help boost followers quickly. This is the most effective and efficient way of growing your followers. Either using ‘boost posts’ on the Facebook page or using the services of a Social Media Agency to create engagement ads in Meta Business Suite. Meta offers more flexibility in targeting and allows full customisation of images used. However, this can be difficult if not used before and may require external help. If you would like to set up an engagement ad, please get in touch today.
LinkedIn is the home of B2B and is the easiest of the three to gain a following. However, it’s still important to make sure this audience is engaged and actively viewing your content. Here’s how to increase a relevant audience on LinkedIn:
- Make sure your profile is up to date
LinkedIn pages contain various areas to include details about your business. Making sure these are filled in and selling your services well is important. Include the skills and experience your company offers and how this sets you apart.
- Regular updates
Keep your audience informed of any milestones in the company, this helps build awareness of your latest achievements and make the followers feel involved.
- Show your expertise
LinkedIn posts tend to be longer and give more opportunities for educational-focused content. Teaching your audience about your industry helps display your expertise and gain trust as a professional.
- Build relationships
Regularly engaging with relevant connections by liking, commenting, and sharing their posts can help associate you with these people. Sharing your thoughts also opens a discussion and can increase the chances of others getting involved.
Concluding, how to increase your social following
In conclusion, depending on your chosen platform, there are various ways you can improve your current social media to increase your following. If you would like any more help, contact the team today at 0113 467 5392 or email contact@search-buddy.com.
