What can you expect, how much SEO costs
Are you looking to improve your website’s rankings and want it to be seen by more people? You may have heard of SEO and been intrigued by the success stories from other companies. It’s true, SEO can be a great, organic way of building up your website and optimising it to target specific search terms. However, it can take various forms and, depending on your site and goals, change the sort of package needed. When looking into costs, it’s important to think of this as a sliding scale- dependent on the services you choose!. There is no quick answer to how much SEO costs, but we can break it down to make it easier for you to get an idea. Read on to find out more
What actually is SEO, and why do I need it?
Before we get into the financial side of SEO, you must understand where you’re putting your money and what sort of outcomes you can expect. After all, you may find its features don’t align with your current strategy, and the budget is better spent on other services.
SEO stands for ‘Search Engine Optimisation’ and is all about improving your website so that the search engines pick it up and place it at the top of the page. This is where you must decide what kind of terms you want to be showing for, which have the most intent for your offerings.
Findings these keywords
Understandably, it can be tricky choosing terms that summarise your business and what your potential customers are looking for. This is why Marketing Specialists utilise tools that provide information such as search volume, keyword difficulty, the nature of the term, be it with commercial intent or otherwise, and even which terms your competitors are trying to rank for.
This helps give an overall picture of which terms carry the best chances of conversion. However, these tools, such as SEMrush, can cost from £100 a month upwards, meaning opting for this route may result in higher prices.
Luckily, there are other, more affordable options available that can also help give you better insight into which key terms to choose. For example, Google’s frequently asked questions will provide an understanding of your customer’s pain points or barriers to your product. Using a generic term, search for this on Google and discover what common questions customers have on this topic!
Additionally, you can also take advantage of Google Search Console. This platform is completely free and allows you to view which terms your website is currently ranking for and which pages are being viewed most.
Finally, we offer keyword research as a one-off service, at a cost of £250+VAT. With this service you will gain a document of useful keywords for your business, which you can use to form the basis of your ongoing SEO strategy.
Types of SEO and how much it costs
As mentioned, there are multiple sides to SEO and depending on your current efforts, each company will need varying amounts of each. This means there can be drastic differences on how much SEO costs.
The different types of SEO include:
On-page
This includes optimising your website pages to include keywords. This can be done through meta data, internal links, or additional content creation.
Typically, this would be an ongoing process, and new content should be created/updated regularly. Therefore, this can be a timely process, and many opt for an agency to complete the work.
SEO optimised blogs
Additionally, blogs are a great way of keeping your content refreshed and getting your keywords on your website. It’s also a more authentic way to provide top-of-funnel traffic. Providing your audience with interesting, valuable topics will help create a trusting relationship as you become the expert.
Here at Search Buddy, we charge a minimum one-off fee of £75.00+VAT per blog. This covers the research into topics, written work, and search engine optimisation before it goes live.
Off-page
This is essentially anything that builds your profile up outside your website. This can be achieved through gaining backlinks, having a social presence, or digital PR. When done right, these will help to build your domain authority and improve your organic rankings. This is a little trickier to grow and often requires a higher budget to make a difference. Domain authority is contributed to by the age of the website, so if this isn’t in your favour, you may have to build more backlinks and receive more off-site references from other domains with high authority and relevance to your industry.
To give you an idea of pricing, there are commonly known backlink providers that charge from £80 per backlink for domains with authority of 20/100 and upwards.
Technical
Technical is all about improving your users’ experience when on your site. If Google believes their searchers will have a good experience using your site, they are more likely to push you up the rankings. Better experiences include faster website speed, mobile friendliness, and crawlability.
Standard package
We at Search Buddy believe in a holistic approach to SEO and therefore offer packages that provide a combination of all these as standard. Depending on your needs, we may choose to give different levels of attention to each type, as we prioritise those more necessary to your business.
As a collective, our SEO service starts from £250+VAT per day, with some of our SME clients needing just one day per month to see an impact. This price includes an initial audit, optimisation work on the site, creation of content, and monthly reporting. To understand what package would be best for your business, request a free proposal here.
Local
Lastly, there’s also local SEO services, a technique for helping boost your rankings on Google Map packs and come up top for your target keywords in the local areas you service.
Search Buddy offers market leading prices for this service, with prices starting at just £34.99+VAT per month. This includes:
- Ongoing citation audit
- GMB profile audit
- GMB profile optimisation
- Local rank tracking
- Local search grid
- Monthly reporting
- 3 x citation listings per month
This shows it doesn’t have to break the bank, altering perceptions on how much SEO costs. We also offer a pro and premium package for additional services, including a local SEO blog with the premium package for just £99.99!
SEO package options, how much SEO costs
In summary, there’s no quick answer to ‘how much SEO costs?’. There are multiple options for SEO, tailored for all budgets. Your current situation will determine the services needed, which can be figured out through an initial consultation. To get your FREE consultation today, click here to contact us, so we can get in touch with more information!
