How can I use PPC as part of my home improvement business?
With the over-saturated industry of home improvements, it can often be hard to stand out against your competitors. The customer is given a range of choices and it’s your job to persuade them you are the right one. Luckily, there’s a solution, pay-per-click advertising. This marketing avenue allows businesses to pay search engines to show their ad, depending on specified keywords, ad copy, and budget. There are many advantages to incorporating this strategy within your marketing plan, which we will delve into throughout this blog.
It’s important to note that there are various forms of PPC (pay-per-click) marketing under the umbrella term. These include paid search ads, display ads, and paid social media ads. As each uses different platforms to show your ad, some may work better for your company than others, depending on your target audience, and the goals of your campaign. However, in most cases, using a combination is far more effective for reaching a wider audience.
What are the benefits of using PPC for home improvement marketing?
Home improvement businesses are often reliant on word of mouth to recruit new customers, but what if that could come from elsewhere? PPC can produce relevant, localised leads- all controlled by you. Some of these advantages include:
Fast results
As we all know, organic results are timely and can be frustrating for a business that is dependent on generating customers fast. However, PPC offers instant impact and exposure on search engines. This allows you to start generating conversions in a short space of time, reaping the rewards quickly.
Wider audience reach
In addition to this, the exposure also brings a range of new audiences to the site that might not have otherwise seen you. Google can present your ad to any searcher, not limited to location or time opposed to organic methods. This can help increase the chances of a potential customer viewing your site and build up brand recognition. This can be useful particularly in the home improvement industry due to the customer’s buying style being typically quick and convenient.
Review results
It can be easy to get caught up in conversions and profits, but other metrics can be just as important to help understand your progress. PPC can be tracked using sites such as Analytics which tells us what and how people react. Measuring metrics such as time spent on the page and the percentage of those leaving the site after clicking on it can indicate if your ad is engaging your audience. Making changes such as optimising your landing page, altering your ad copy, or including more of your keywords can affect your results. Having a way of tracking these changes allows you to understand what works well for your demographic, targeting them accordingly.
Reach out and start your PPC journey
Overall, the benefits PPC can bring to your home improvement business are huge. If you want to stand out from your competitors and increase awareness, adding this strategy to your marketing plan is essential. We are now living in a digital world, meaning it is more important than ever to make sure you have a good online presence. Being at the top of a search engine could be the difference between converting a customer, and not. If you are wanting more information on how our home improvement marketing agency can use PPC to help you grow, contact our friendly team on 0113 467 5392 or email at contact@search-buddy.com.
Additionally, for other ways marketing can be used to promote your home improvement business, take a look at our previous blogs!
