Is it time to breathe life into your digital marketing strategy? If you’ve let the dust settle on your strategy for too long, now is the perfect time to clear the clutter from the closet and make room for an optimised plan of action.
1. Create A/B test reports on your paid ads
It’s easy to set it and even easier to forget it. If you haven’t already then look at those split tests on your paid ads and place the winner into action. Imagery, ad copy, landing pages…pause the test, and run the winner. Alternatively, if you haven’t set your A/B tests in the first place, today’s the day to start optimising those strategies to ensure your campaigns are running to the best of their ability and your content is really hitting the mark.
2. Keyword research
It’s always a good idea to search for those hidden keyword gems to incorporate into your digital content strategy. High volume, low difficulty keywords, relevant to your business and with the correct intent of your searcher might sound like a mouthful but we promise that finding the right keywords will make all the difference to your marketing strategy. Finding relevant keywords with a tool such as SEMrush’s Keyword Magic Tool could be the difference between the success or failure of your marketing efforts, if the goal is to remain relevant and appear in search results that align with your user’s intent. Get in touch if you need help with your keyword research.
3. Utilise print and digital
With 93% of customers reading reviews online before purchasing, a digital marketing presence is essential to build trust and authority. However, it’s easy to focus all your budget, time, and energy on your digital marketing strategy whilst ‘traditional’ physical marketing gets put on a backburner. A new tactic could be to incorporate both within your marketing strategy, especially as a small/medium-sized business. Direct mail marketing can be used as a part of your local advertising strategy for increased engagement and user satisfaction. The guys over at Alpha Card are experts in specialist print marketing products if you’re looking to amplify your cross-media versatility in the future.
4. SEO audit
A complete SEO audit is made up of on-page, off-page, and technical SEO. Whilst you may not need to do them often, when done correctly and recommendations are implemented, they ensure that search engines favour your website and create a greater user experience for the consumer. When looking to improve your marketing strategy an SEO audit will likely bring many possibilities for improvement to your attention.
5. Check competitors
What are your competitors doing better than you? It’s easier than ever to ‘spy’ on the competition online. Having access to tools such as SEMrush will allow you to check your competition’s backlink strategy, keywords, and organic search results. If you don’t have the knowledge or tools available to do in-depth research, then a quick google search should allow you to visit your competitor’s website and dig deeper into their social media content.
Here at Search Buddy, we have all the tools and experience needed to help you optimise your marketing strategy should you ever need a hand: https://search-buddy.com/contact-us/.
